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Writer's pictureajsoseby

The Struggle to Stay in Stock: My Journey as a Small Business Owner

Running a small business isn’t for the faint of heart. There are a million things to juggle every day, and one of the trickiest aspects has been keeping my products in stock. On the surface, staying in stock seems simple—just order more when you're running low, right? But the reality is far more complicated, and I’ve learned this lesson the hard way over and over again.

I want to share a bit about the challenges I’ve faced in managing inventory, why it’s so hard for small businesses like mine, and some of the ways I’ve tried to stay ahead of stockouts (though I’ll admit, it’s not always perfect).

Why Staying in Stock is So Challenging

1. Demand Can Be Unpredictable

One of the hardest things about keeping inventory levels right is predicting how much I’ll need. Even with sales data and trends, I’ve found that demand can fluctuate in ways I didn’t expect.

Take last year’s holiday season, for example. I had a solid plan based on previous years, but suddenly, I had more orders than I knew what to do with. A couple of influencer shoutouts and a few viral posts sent my orders through the roof, and before I knew it, my stock of best-sellers was wiped out. I was left scrambling to get more products in, but the lead time was longer than I anticipated, and I couldn’t fulfill orders fast enough.

It’s a tricky balance. If you overestimate demand, you end up with too much inventory on hand, tying up cash and space. But if you underestimate, you’re out of stock, and that’s just as bad—if not worse.

2. Supply Chain Issues Are Real

Even if I have a good sense of how much I need, supply chain issues can make it nearly impossible to keep the stock I want. I can plan all day, but I’m often at the mercy of my suppliers. There are so many moving pieces—manufacturing delays, shipping problems, customs hold-ups—and sometimes, things just go wrong.

For example, last year, I had a major order delayed because of a shipping snafu, and it took weeks for the products to reach me. That’s weeks of potential sales I missed. And because I’m a small business, I don’t always have the luxury of placing large, buffer stock orders. So when something like this happens, I don’t have a safety net.

I’ve had to get creative with finding backup suppliers and trying to diversify my sources, but it’s still something that keeps me up at night. It’s just one of those things that’s out of my control.

3. Cash Flow Constraints Are Real

Another struggle I face is managing cash flow. It’s a constant balancing act of making sure I have enough stock to meet demand, without overextending myself financially. When you’re a small business, cash flow is always tight, and investing too much in inventory can tie up money you need for other parts of the business—like marketing, rent, or even paying the team.

I can’t afford to order huge quantities of products upfront without knowing for sure that they’re going to sell. I’ve made the mistake before of over-ordering and having cash locked up in inventory that’s just sitting there, not moving.

At the same time, I don’t want to be constantly running out of stock. It’s a tricky balance. It feels like no matter what you do, you're always behind on something.

4. Limited Space for Inventory

For a small business, storage is always an issue. I don’t have a warehouse, and space in my shop is limited. If I over-order, I don’t have the room to store extra stock, and I don’t have the luxury of keeping a massive inventory on hand.

That means I have to be smart about what I stock and how much space each product takes up. But if an item unexpectedly becomes popular, I can’t always keep up. If there’s a sudden spike in sales, it’s easy to fall behind.

And then, of course, there’s the extra cost of storing inventory. Renting storage space can get expensive, and again, it’s not always feasible to stockpile tons of products when cash flow is tight.

The Consequences of Running Out of Stock

I’ve experienced the consequences of running out of stock more than once, and let me tell you—it’s not pretty. When I run out of an item, I’m not just missing out on a sale. Here’s what else happens:

  1. Lost Revenue

    This one’s obvious: if I’m out of stock, I can’t make a sale. It’s frustrating because often, by the time I get more stock in, customers have already found alternatives. If they can’t get the product from me, they’re going to go somewhere else. And once they find another option, they might not come back.

  2. Customer Frustration

    Running out of stock isn’t just about lost sales—it’s about disappointing customers. If I consistently run out of popular items, customers start to lose trust in my business. I don’t want to be known as the brand that’s always out of stock. It’s a reputation I’d rather not have.

  3. Missed Opportunities

    When a product sells out, it’s not just that one sale I miss—it’s the chance to introduce customers to other products, too. If they’re coming to buy one thing and it’s not available, they may not stick around to browse. I miss out on the opportunity to cross-sell or up-sell, which can make a huge difference, especially during busy seasons.

  4. Damaging My Brand

    Stockouts can also hurt my brand in the long run. If my customers are regularly frustrated by my stock levels, it’s going to show in their reviews and feedback. Word gets around, and in today’s online world, a couple of bad reviews can snowball. The last thing I want is to damage the reputation I’ve worked so hard to build.


What I’m Doing to Try to Stay Ahead

While I still face challenges with inventory, I’ve started putting a few things in place to help me stay on top of it:

  1. Investing in Inventory Management Tools

    I’ve started using inventory management software to help track stock levels and sales trends. It’s been a game-changer. Now I can more easily predict when I’m likely to run low on certain items, and I can reorder them ahead of time. This software has helped me become much more proactive rather than reactive when it comes to inventory.

  2. Building Strong Relationships with Suppliers

    I’ve learned that the better my relationship with suppliers, the easier it is to get the products I need, even when things go wrong. I’ve made it a point to keep my suppliers updated on my needs, especially during peak seasons, and it’s helped me avoid some last-minute stockouts.

  3. Offering Pre-Orders and Backorders

    When I know I’m going to run out of a popular product, I’ve started offering pre-orders or backorders. This gives customers a chance to reserve items they want, even if I’m temporarily out of stock. It also helps me gauge how much demand there is for a particular product before I restock it.

  4. Diversifying My Suppliers

    I’m no longer relying on just one supplier. I’ve expanded my network and made sure I have backup options in case one supplier experiences delays. It’s a little more work to manage multiple sources, but it’s worth it for the peace of mind.





Final Thoughts

Staying in stock is one of the hardest parts of running a small business. There are so many moving pieces—predicting demand, managing cash flow, and dealing with supply chain issues. I won’t lie, it’s a constant challenge. But by being proactive, staying flexible, and learning from my mistakes, I’m getting better at it.

If you’re a fellow small business owner facing the same struggles, just know you’re not alone. It’s tough, but with the right tools and a little bit of planning, it’s possible to stay ahead of the game. And if nothing else, we learn from the bumps along the way!

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